In August last year, David Gosen, vice president for strategic marketing at Microsoft Europe and former Nintendo employee, claimed that research found up to 60 per cent of Wii Fit owners ‘play it once and don’t play it again’. That’s more than eight million people who spent AU$150 on a game that they used only once!
An alarming statistic and one that seemed hard to believe considering Wii Fit is one of the biggest hits on the Wii.
Fast forward six months and I have to reluctantly admit that I have been one of those eight million. I played Wii Fit once and didn’t touch it again. Well, that was until recently when I decided that it was time to get the balance board out and start using it on a regular basis
